Cubii
Made to meet the needs of every body
At Cubii, I stepped in as the sole graphic designer during a critical stretch right after a rebranding, taking full ownership of the visual identity across every customer touchpoint. From email and social to Amazon and packaging, my job was to keep the brand consistent and recognizable no matter where someone encountered it, while also finding ways to push the design forward as the company grew. It was a true generalist role, one that taught me how to move fluidly between fast-turnaround digital work and longer, more considered production projects.
MY ROLE
Art Direction, Illustration, Packaging Design, Print Design, Email Marketing
Digital Marketing & Website
A redesign with measurable impact
I redesigned Cubii's email campaign and template creative, refreshing both one-off sends and automated flows. Beyond the redesign itself, I set additional rules around supporting graphic asset usage and created new badges and illustrations that carried through consistently across email and other channels, helping unify the brand experience wherever customers encountered it. This work directly contributed to measurable revenue growth, making it one of the clearest examples of design driving business results in this role.
Print & Packaging
Bringing the brand to life in print
Beyond digital, I designed a range of print materials including direct mailers, product inserts, manuals, and flyers. These pieces required a different kind of attention to detail than digital work, since layout and print-readiness both had to hold up in physical form.
I managed end-to-end packaging production for new product launches, coordinating multi-format deliverables from concept through print-ready files. I also handled on-white product photography and art-directed a third-party agency on a lifestyle photoshoot, giving the brand a fuller range of imagery.